The playbookalready has the template: sorry we missed you, what's going on, what's the address. This page is the scorecard you run before that template is allowed to send. If a line fails, do not soften it. Rewrite the text.
Pass, all of these
- 01The trigger is a missed call to the shop's published number. Answered calls do not send a text. A form fill is the other clock, on the five-minute page, not this trigger.
- 02One text. Not a sequence of five. The playbook already says a blast gets ignored or reported. The scorecard makes that a fail, not a tip.
- 03The shop name is in the first line. A nameless “sorry we missed you” reads as spam, because it is how spam reads.
- 04It asks for the job and the address. It does not ask for a review, a referral, or a survey in message one.
- 05A person can take over. The text holds the conversation until the owner is off the job. It does not pretend to be the technician, and it does not promise a price.
- 06If they do not reply, it stops. The quote follow-up cadence is for someone who already got a quote. It is not a second, third, and fourth ping on a missed call they ignored. That cadence is the follow-up system.
Fail, any one of these
- The number was bought, scraped, or sitting in a “past customers” blast with no missed call today. That is not a text-back. Do not ship it from this setup.
- The first line is “your call is important to us,” “this is an automated message,” or a missed-call product’s brand instead of the shop.
- It asks three questions in one bubble: problem, urgency, address, gate code, and whether they own the home. The playbook says layer them as they reply. One or two in the first text. The address can be the second, if the first only asks what’s going on. Do not front-load an intake form.
- It offers a discount, a financing link, or a review ask before anyone has described the job.
- It keeps sending because a timer fired. Timers are how shops get marked as spam. Stop on silence.
- It claims a close rate, a 78%, or a dollar recovered. None of those belong in a text to a person whose call you just missed.
What we will not decide for you
"Is a missed-call text legal?" is a lawyer's question. It depends on the number, the consent, and the state. We are not your lawyer, and this page will not quote a statute we did not read for this draft. The operational line above is the one we will defend: reply once to a call they placed to your published number, name the shop, stop if they do not answer. A blast to people who did not call is out of scope. If you want a legal read, pay for one before you turn on a campaign. Do not take this scorecard as that read.
Where the other pages start
Setup and the sample sentence: the playbook. The product description: the missed-call page. The web-form clock: the five-minute page. The quote they already have: the follow-up system. A live person on every inbound minute is the locked receptionist set, not this page.
The misconception
FAQ
If they called your published shop number and you missed it, one text in the shop’s name is the move this page scores as a pass. If they did not call you, do not text them from this setup.
A single reply to a call you did not answer. Not a receptionist. Not a five-message drip. Not a marketing blast. The playbook has the sentence. This page is whether yours passes.
Shop name, sorry we missed you, what’s going on, address if it fits in that first bubble without becoming a form. Then wait. The playbook template is the starting sentence. Run it through the fail list before it is the one that sends.
We are not printing a percentage. A nameless blast annoys people. A one-line reply from the shop they just called is the thing the playbook is for. If they do not answer, stop.
Start with the playbook, missed-call text-back, what the five-minute rule measured, the follow-up system, and the pricing page.