Prices at a glance (checked Oct 22, 2026)
Every price is from the vendor's own pricing page on Oct 22, 2026. Prices change, so click through before you buy.
- Type
- AI voice
- Entry price and plans
- Professional $49/mo (250 min); Scale $149/mo (1,000 min); Growth $299/mo (2,000 min). Annual: 2 months free. 7-day free trial.
- Booking
- Professional: appointment links by text. Scale: books directly on your calendar.
- Pricing page
- heyrosie.com/pricing
- Type
- AI voice
- Entry price and plans
- Starter $79/mo (100 unique customers, then 79¢ each, about 150 calls); Growth $129/mo (500, then 26¢); Scale $299/mo (2,000, then 15¢).
- Booking
- "Workers" such as a booker.
- Pricing page
- goodcall.com/pricing
- Type
- AI voice with human backup
- Entry price and plans
- Free $0 (25 calls/mo, then $3.00/call); Pro $150/mo (75 calls, $2.00/call, extra $2.50); Enterprise $500/mo (300 calls, $1.67/call).
- Booking
- AI Scheduling (Calendly and more).
- Pricing page
- smith.ai/pricing/ai-receptionist
- Type
- Live people
- Entry price and plans
- Starter $300/mo (30 calls, $11.50 extra); Basic $810/mo (90 calls, $10.50 extra); Pro $2,100/mo (300 calls, $8.50 extra).
- Booking
- Book appointments $1.50 per call.
- Pricing page
- smith.ai/pricing
- Type
- All-in-one CRM with AI voice credits
- Entry price and plans
- Launch $0; Core $39/mo billed yearly or $49 monthly (2,000 credits); Growth $95/mo yearly or $119 monthly (6,000 credits); Franchise $279/mo yearly or $349 monthly.
- Booking
- Booking widget and calendar sync.
- Pricing page
- serviceagent.ai/pricing
- Type
- Missed-call text-back and Google layer (does not answer calls)
- Entry price and plans
- See /pricing
- Booking
- Texts the caller back and qualifies the job over SMS; the owner books and calls back.
- Pricing page
- /missed-call-text-back
| Tool | Type | Entry price and plans | Booking | Pricing page |
|---|---|---|---|---|
| Rosie | AI voice | Professional $49/mo (250 min); Scale $149/mo (1,000 min); Growth $299/mo (2,000 min). Annual: 2 months free. 7-day free trial. | Professional: appointment links by text. Scale: books directly on your calendar. | heyrosie.com/pricing |
| Goodcall | AI voice | Starter $79/mo (100 unique customers, then 79¢ each, about 150 calls); Growth $129/mo (500, then 26¢); Scale $299/mo (2,000, then 15¢). | "Workers" such as a booker. | goodcall.com/pricing |
| Smith.ai AI Receptionist | AI voice with human backup | Free $0 (25 calls/mo, then $3.00/call); Pro $150/mo (75 calls, $2.00/call, extra $2.50); Enterprise $500/mo (300 calls, $1.67/call). | AI Scheduling (Calendly and more). | smith.ai/pricing/ai-receptionist |
| Smith.ai human receptionists | Live people | Starter $300/mo (30 calls, $11.50 extra); Basic $810/mo (90 calls, $10.50 extra); Pro $2,100/mo (300 calls, $8.50 extra). | Book appointments $1.50 per call. | smith.ai/pricing |
| ServiceAgent | All-in-one CRM with AI voice credits | Launch $0; Core $39/mo billed yearly or $49 monthly (2,000 credits); Growth $95/mo yearly or $119 monthly (6,000 credits); Franchise $279/mo yearly or $349 monthly. | Booking widget and calendar sync. | serviceagent.ai/pricing |
| Toolbench | Missed-call text-back and Google layer (does not answer calls) | See /pricing | Texts the caller back and qualifies the job over SMS; the owner books and calls back. | /missed-call-text-back |
How we scored
Five criteria, equal weight, scored only from each vendor's public pages: after-hours coverage; booking on the entry plan; emergency handling (transfers to a person); heat-wave cost; and setup effort.
- Rosie
- 24/7 on every plan
- Goodcall
- 24/7 AI agent; local number or forward yours
- Smith.ai AI
- 24/7; can transfer to a live North America receptionist
- ServiceAgent
- AI voice credits; hours not spelled out as a desk product
- Rosie
- Appointment links by text on Professional; calendar booking needs Scale
- Goodcall
- "Workers" such as a booker
- Smith.ai AI
- AI Scheduling (Calendly and more)
- ServiceAgent
- Booking widget and calendar sync
- Rosie
- Live and warm transfers from Scale
- Goodcall
- Choose who receives transfers
- Smith.ai AI
- Transfer to a live receptionist
- ServiceAgent
- Not stated on the pricing page
- Rosie
- Minutes: Scale covers a 600-minute surge month
- Goodcall
- Per unique caller; slowest bill growth when the same people call back
- Smith.ai AI
- Per-call overage grows fastest in a surge
- ServiceAgent
- Credits: voice minute = 15 credits; overage $0.02 to $0.04 each
- Rosie
- 7-day free trial; keep your number listed as FAQ heading
- Goodcall
- Free demo agent instead of a trial
- Smith.ai AI
- Month to month; 30 days' notice to cancel on AI
- ServiceAgent
- Self-serve plans on the pricing page
| Criterion | Rosie | Goodcall | Smith.ai AI | ServiceAgent |
|---|---|---|---|---|
| After-hours coverage | 24/7 on every plan | 24/7 AI agent; local number or forward yours | 24/7; can transfer to a live North America receptionist | AI voice credits; hours not spelled out as a desk product |
| Booking on entry plan | Appointment links by text on Professional; calendar booking needs Scale | "Workers" such as a booker | AI Scheduling (Calendly and more) | Booking widget and calendar sync |
| Emergency handling | Live and warm transfers from Scale | Choose who receives transfers | Transfer to a live receptionist | Not stated on the pricing page |
| Heat-wave cost | Minutes: Scale covers a 600-minute surge month | Per unique caller; slowest bill growth when the same people call back | Per-call overage grows fastest in a surge | Credits: voice minute = 15 credits; overage $0.02 to $0.04 each |
| Setup effort | 7-day free trial; keep your number listed as FAQ heading | Free demo agent instead of a trial | Month to month; 30 days' notice to cancel on AI | Self-serve plans on the pricing page |
Which one fits your shop
Solo or small shop starting cheap
Rosie Professional is the lowest listed entry price. It sends appointment links by text. Calendar booking needs Scale.
Busy season, lots of repeat callers
Goodcall bills per unique caller. Repeat callers count once a month. Spam and wrong numbers do not count. That keeps a heat-wave month more predictable when the same homeowners call back.
You want real people on hard calls
Smith.ai AI can transfer to a live North America receptionist. The human receptionist plans are a separate product with higher per-call prices.
You also want a CRM and invoicing
ServiceAgent bundles CRM features with AI voice credits. Core is about 133 voice minutes at 15 credits per minute (our math from the published credit rule).
You can't always answer the phone and just need callers to get a fast reply
Missed-call text-back may be enough. See when you can't always answer the phone below.
Rosie
Price line (Oct 22, 2026): Professional $49/mo (250 min), Scale $149/mo (1,000 min), Growth $299/mo (2,000 min). Annual billing equals 2 months free. Source: heyrosie.com/pricing.
What the page lists
- 24/7 answering on every plan.
- English and Spanish on every call, all plans.
- Professional: appointment links by text; message taking for 2 scenarios.
- Scale: calendar booking, warm and live transfers, texts during the call.
- Growth: waterfall transfers and custom training.
- 7-day free trial. Website texting add-on $50/mo (25 conversations, $1 each after).
Check before you buy
Overage policy is not shown as a clear dollar rule on the pricing page (FAQ heading only). Confirm minutes overage and whether you keep your existing number before a heat-wave month.
Goodcall
Price line (Oct 22, 2026): Starter $79/mo (100 unique customers, then 79¢), Growth $129/mo (500, then 26¢), Scale $299/mo (2,000, then 15¢). Source: goodcall.com/pricing.
What the page lists
- Never meters minutes.
- Repeat callers count once a month; spam and wrong numbers do not count.
- Local number included, or forward yours.
- "Workers" such as a booker for scheduling tasks.
- Free demo agent instead of a trial.
Check before you buy
Confirm how a unique customer is defined for your shop, and what happens when a new number calls every day of a heat wave.
Smith.ai
AI Receptionist
Price line (Oct 22, 2026): Free $0 (25 calls/mo, then $3.00/call); Pro $150/mo (75 calls, $2.00/call, extra $2.50); Enterprise $500/mo (300 calls, $1.67/call). Source: smith.ai/pricing/ai-receptionist.
What the page lists
- AI Scheduling (Calendly and more).
- Can transfer to a live North America receptionist.
- Month to month; 30 days' notice to cancel.
- Known spam filtered; 10% spam allowance.
Human receptionists
Price line (Oct 22, 2026): Starter $300/mo (30 calls, $11.50 extra); Basic $810/mo (90 calls, $10.50 extra); Pro $2,100/mo (300 calls, $8.50 extra). Book appointments $1.50 per call. Spanish line $1.00 per call. Source: smith.ai/pricing.
- 24/7 at no extra cost.
- No charge for spam.
- 30-day money-back guarantee.
Check before you buy
Per-call plans grow quickly when a surge month exceeds the included calls. Run the heat-wave math below against your last July or January log.
ServiceAgent
Price line (Oct 22, 2026): Launch $0; Core $39/mo yearly or $49 monthly (2,000 credits); Growth $95/mo yearly or $119 monthly (6,000 credits); Franchise $279/mo yearly or $349 monthly. Source: serviceagent.ai/pricing.
What the page lists
- AI voice minute = 15 credits (Core is about 133 voice minutes, our math).
- Extra credits $0.02 to $0.04 each.
- Booking widget and calendar sync.
- Pricing page no longer shows a waitlist (as of Oct 22, 2026).
Check before you buy
Confirm credit burn for your average call length, and whether CRM features you need sit on the Core plan or a higher tier.
When you can't always answer the phone: missed-call text-back
When a call goes unanswered, the caller gets a text from your business in about 30 seconds, including after hours. It asks what is wrong with the heat or AC, the address, and how urgent it is, and puts the lead in one inbox with urgent jobs first. You keep your number; only missed calls are forwarded. You or your on-call tech make the call back and book the job.
It also runs the Google side: keeps your Google Business Profile current, drafts review replies (1 to 2 star replies wait for your OK), and tracks your map-pack and AI-search rank.
When text-back is enough
You answer most calls yourself, you mostly miss calls on a roof or after hours, and callers are fine with a text and a call back. Callers often reply with "What is next available?" or ask for a call when you get a chance.
When you need a voice receptionist instead
You want every caller to talk to someone live, you want calls booked without you, or you need live transfers for no-heat emergencies. Pick from the list above. The two can work together: a receptionist for answered calls, text-back for missed ones.
More detail: how missed-call text-back works and missed-call text-back for HVAC companies.
See how missed-call text-back works for HVAC. Or scan your Google profile first.
What a heat wave does to your bill
Worked example labeled "our math from published rates, Oct 22, 2026": a surge month with 200 calls from 150 different callers, average 3 minutes (600 minutes).
Per-minute and per-call plans grow fastest in a surge; per-caller billing grows slowest when the same people call back.
Safety note
If you smell gas, leave the building and call your gas utility or 911. If there is smoke or fire, get out and call 911.
FAQ
It depends on volume and booking needs. Rosie is the lowest entry price listed, Goodcall is the most predictable in a busy season, and Smith.ai adds people. Prices checked Oct 22, 2026.
Goodcall says spam and wrong numbers do not count. Smith.ai AI filters known spammers and allows removing up to 10% as spam. Smith.ai human does not charge for spam. Rosie lists automatic spam detection.
Smith.ai says month to month (AI plan needs 30 days' notice). Rosie offers monthly or annual billing. ServiceAgent and Goodcall list monthly prices; check terms on their pages.
Voice receptionists use AI voices with a custom name and greeting (Rosie lists 10+ voices). Smith.ai can hand off to a live person. With missed-call text-back the caller gets a text from your business and a person calls back.
No. A receptionist answers the call. Text-back sends a text after a call you missed and qualifies the job over SMS. Toolbench does text-back and the Google profile; it does not answer calls.
Related
- Toolbench for HVAC shops
- Missed-call text-back for HVAC companies
- After-hours answering for HVAC contractors
- How missed-call text-back works
- Missed-call text-back software compared
Sources
All checked Oct 22, 2026.
- Rosie pricing
- Goodcall pricing
- Smith.ai AI Receptionist pricing
- Smith.ai human receptionists pricing
- ServiceAgent pricing